With just a few days left before the official kick-off of the 2019 holiday shopping season, it’s easy to get swept up into the magic and excitement that it brings. Especially if that means your business is expecting to see an influx of profit from holiday shoppers. Many retailers use Black Friday, Small Business Saturday, and Cyber Monday as drivers for business as they offer special promotional deals to shoppers. The Thanksgiving holiday weekend in 2018 pulled in record numbers with $6.22 billion in online Black Friday sales, nearly $18 billion from Small Business Saturday sales, and 7.9 billion on Cyber Monday. Yet the responsibility of keeping shopper data safe and protected is a burden felt in the days and months leading up to the season that many don’t look forward to. How can they when retailers also saw a record number of online retail data breaches in 2018? Unfortunately, cybersecurity isn’t one of those areas where merchants can afford to avoid responsibility.
It’s almost Thanksgiving, which can only mean one thing; it’s time for some serious cybershopping! According to Adobe’s 2016 Holiday Online Shopping Predictions report, more than half of all online shopping will be done with mobile devices for the second straight year, accounting for approximately 53% of all online purchases. Online sales are also expected to top $91.6 billion across the US from November 1 through December 31, an all-time high for the holiday season. Clearly people enjoy getting to do the bulk of their holiday shopping without leaving their house or their Christmas ‘jammies! (For a hilarious distraction, check out Raleigh natives, The Holderness Family, in their Christmas 'Jammies Jingle!)