Part Three Of a Five-Part Series “Invest” is an interesting word. It implies you’re putting something of value to work and you expect a return, in addition to the initial value. This perfectly describes a client-partner relationship that is a two-way street. A customer expects that their investment will return a stable and dependable IT environment that isn’t a burden to manage and works to achieve the business’s goals. A partner expects that their investment will return the opportunity to sell, install, and service technology that achieves your business’s goals. When both parties invest fully it becomes the ultimate win/win with the principal investments from both parties being time and trust. In this post, I’ll explore two ways to know if you're investing in the right partnership. First, they’ll invest their time to achieve the desired returns for their customers and themselves, and second, they’ll be dedicated to building trust.